Campaign Leadership & Photography by Alejandro Santiago
National Coffee Day
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Elevated KDP’s LinkedIn presence by leading the largest employee advocacy activation in company history, mobilizing employees as external ambassadors through an integrated company-wide communications strategy.
Keurig Coffee Collective
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Drove employee awareness and advocacy for a major product launch by leading a sustained, multi-touch communications strategy that built understanding over time and culminated in a company-wide milestone celebration.
Climate Week NYC
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Advanced Keurig’s sustainability positioning among key stakeholders through the debut of plastic-free coffee pods, resulting in positive media coverage and stakeholder engagement
Executive All Hands
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Directed production for a high-profile executive event with JDE Peet’s and Keurig Dr Pepper C-suite leadership, overseeing audio-visual execution, photography, and on-site production support.
National Beverage Day
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Led the internal launch and external activation of KDP’s Beverages Report, mobilizing a cross-functional team, aligning executives and engaging employees as brand champions to create one of KDP’s largest LinkedIn advocacy activations.
CEO Meet and Greet
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Managed a leadership event introducing the new CEO to senior leaders, establishing early organizational alignment and strengthening engagement and morale across the company
Personal Projects
